En 1999, y tras colaborar con la prestigiosa consultora Ernst & Young, Jorge Valdano creó, con Juan Antonio Corbalán, Andoni Zubizarreta y el consultor Juan Mateo, la primera empresa española que tendió puentes entre el mundo del deporte y el management en España: Make a Team.
Dicha empresa, pionera en investigación y desarrollo de equipos, pronto se convirtió en una consultora de prestigio tanto en España como en América Latina.
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