Su vuelta entera alrededor del fútbol la completó en cargos directivos, siempre en el Real Madrid y coincidiendo con la llegada al club de Florentino Pérez, consolidando el recordado proyecto “Galáctico”.
Valdano ocupó el cargo de Director Deportivo del club entre 1999/2003 y como Director General entre 2009/2011, enriqueciendo su visión global sobre el fútbol y agrandando su palmarés madridista.
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